Best email campaigns software

You can also get more granular reports that help you identify issues with email metrics, such as if there is a problem with how the email is displaying, or if poor deliverability is limited to a certain geographical location.

The email service also offers three main paid pricing plans, plus a custom plan for enterprises. Check out our comparison review of Sendinblue vs. Appearances can be deceiving. Once you get past the slightly outdated and old-fashioned interface, and the abundance of green, you get access to one of the best email marketing services around at the moment. Mailerlite comes with an easy-to-use drag-and-drop email editor that allows you to quickly edit and design your message by adding a wide range of content blocks, such as buttons, net promoter score, videos, countdowns, and social media posts.

Its advanced segmentation options help you manage your email lists more easily by sending campaigns to certain groups of users, such as people who have signed up via a particular source, or based on the last time someone opened your emails.

You can add multiple conditions to create segments. Mailerlite lets you segment according to multiple conditions. Source: Mailerlite software.

Mailerlite only has one paid pricing plan that includes unlimited emails and all features. The only difference in price comes from the number of subscribers. Check out our comparison review of MailerLite vs. It builds autoresponders for you by guiding you through a series of questions on the industry you work in, your goals, such as increasing engagement, taking action, or driving conversions, and which customers you want to target: new, engaged, or lapsed.

Campaign Monitor builds autoresponders for you based on your specific needs and goals. Source: Campaign Monitor software. Campaign Monitor also helps you optimize the opens and clicks you get from your transactional emails. It does this by enabling you to design, test, and measure them in the same way as you do with your newsletter, sale, or product-related emails. Campaign Monitor provides a monthly subscription plan and a pay-as-you-go plan. Check out our comparison review of Campaign Monitor vs.

As the name suggests, email marketing is a key function of the marketing department. It may also be used by account managers, content creators and managers, and business development executives to build and manage customer relationships, generate leads, and improve conversions.

In , there were around Sending out effective, tailored, personalized campaigns manually is almost impossible. Email marketing automates many manual processes to save you time that you can then dedicate to more creative marketing tasks, such as getting to know your customers better and designing perfectly crafted campaigns. According to SocialMediaToday. With email marketing software, you can collect customer data that will enable you to build specific customer profiles you can use to personalize your email campaigns.

For example, if you are collecting data on product and category page views, you might spot the fact that a group of customers normally buy one brand of sneakers. You can then create campaigns within your email marketing software for fans of this brand tailored to different funnel stages. In the past, many marketers sent the same email to every single email address they had on their lists. Email marketing software helps you elevate your messaging by segmenting your customers based on behavior and their stage in the buying lifecycle.

Using email marketing software, you can automatically send different emails to each segment, instead of to your whole email list. You can then create emails to send to these customers with the specific goal of reengaging them using incentives such as free shipping or a discount code. Some email marketing software includes dynamic segmentation capabilities, which automatically move customers in and out of segments based on their behavior.

For example, if a customer in your winback segment makes a purchase, they would be automatically removed from the winback segment. This allows you to get better insight into the true performance of your campaigns, rather than just vanity metrics. From there, you can make important adjustments that will boost your ROI. For example, when you look at your campaign, you find out that most of you your U. Not all of the people reading your emails will be in purchase mode all the time.

With email marketing software, you can track customer behavior to understand what kind of content resonates with them and what they are looking for at the moment. This also helps you encourage the all-important second purchase as well as secure long-term customer loyalty. Depending on your budget and your marketing goals, you can either choose a stand-alone email marketing solution, or either marketing automation software or a customer relationship management CRM system that includes email marketing functionality.

Marketing automation software includes all the key features you need to create email campaigns, but it also enables you to carry out all of your marketing activities on the same platform. Some CRM solutions also allow you to create and manage email campaigns from within the same software. The best email software gives you the flexibility to design your campaigns the way you want, and without having to reinvent the wheel each time.

Most email marketing software includes:. Email marketing is part art, part science, and the best marketers understand the importance of their data.

Email marketing software can collect, analyze, and present this data in a meaningful way to allow you to take action and improve your campaigns. This can be in the form of pie charts, bar graphs, heat maps, Google Analytics reports, and exportable and downloadable data. While basic data such as opens and clicks will meet the needs of new marketers, or companies lacking in resources, experienced marketers can get access to more granular data, such as:. You can also compare the performances of your campaigns so you can identify issues or tactics that have worked well.

Basic contact management features in email marketing software include the ability to add or remove contacts, upload existing lists, and search for contacts according to basic criteria such as location.

More advanced contact management functionality includes the ability to monitor the growth of and manage your email lists and segments over time as well as create segments by searching your list using more specific criteria, such as date of last email opened.

Automated workflows — also known as autoresponders — save you the time and effort of having to manually follow up on emails and customer actions, such as when they sign up to a list. For example, if a customer signs up to your email marketing list, you can set up a path that automatically sends them a welcome email.

If they open the welcome email, they automatically receive an email with best-sellers three days later. This helps you ramp up the relevancy of all communication you send while providing the best experience for your customers.

Some email marketing software lets you test different subject lines, while some only let you test the content of the email. You can send multiple differing emails to different groups of people at the same time, testing elements such as images, copywriting, types of content video, gifs, etc.

In the past, email marketers often adopted a one-size-fits-all approach to customers, sending the same content to all customers. Email marketing software allows you to create segments essentially groups of customers with similar characteristics based on certain conditions. These conditions include:. The more granular you get with the data you collect, the better your customer segments will be.

Email marketing software that offers advanced segmentation lets you combine several of the conditions to further narrow your focus and produce more effective campaigns. Sendinblue lets you combine several different conditions to create very specific segments.

Some email marketing software has a lot of advanced features that are useful for companies that place a high importance on email marketing and have the resources to create highly targeted campaigns that deliver results.

If you only want to spend a couple of hours a month creating email campaigns, then a simpler, more straightforward solution without all the bells and whistles is much more suitable for your business.

This tool lets you add images, text blocks, social icons, and more to your emails. They have a large library of email templates with different layouts that are responsive and look great on desktop or mobile. The area that Moosend stands out is the automation features. Every automation has three main components: the triggers, control steps, and actions.

When you combine all three, you can filter email list segments and send sequences when your specified actions occur. The pricing for Moosend is based on the number of subscribers in your email list. They provide a free plan for users with under 1, subscribers and includes sign-up forms, reporting, and the ability to send unlimited emails. Every paid plan comes with access to transactional emails, page builders, and SMTP servers. Over , customers around the world use Mailerlite. They have flexible tiered plans based on the size of your contact list.

You can start with their forever free plan if you have less than 1, email subscribers. With Mailerlite, you can track your email marketing results with a click map and opens by location reports. GetResponse is an all-in-one online marketing platform to grow your business. They offer email marketing campaigns, high-converting landing pages, and webinar software to help your marketing efforts.

And you can choose your end goals. Whether you want to drive lead generation , product sales, or webinar registrations, Autofunnel is the answer. On the downside, some of their templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list. Using these features, you create multiple advanced conditions to segment your lists automatically.

Their drag-and-drop builder is also very intuitive and makes designing high-quality emails a breeze. Overall, GetResponse is one of the best email marketing tools to create automated sales funnels and landing pages. Pabbly is an online platform, which offers a full-service suite of marketing tools for online form building, email marketing, subscription billing, and email list cleaning. Also, it provides a complete business management bundle of all these tools at a low cost named Pabbly Plus.

With Pabbly Email Marketing, you can boost your email marketing performance by running campaigns and send bulk emails to all your prospective users in just one click. Get started with Pabbly Email Marketing. ConvertKit is built by creators, for creators. They boast attractive forms, increase conversion rates with automated emails, and organize your subscribers to maximize engagement. Additionally, they offer pretty advanced email sequences based on both site actions and actions within emails.

Their advanced triggers make for some excellent list segmentation options:. For example, if a sales professional were trying to close a big deal, they would close it with either a phone call or a simple text-based email. This makes it a great choice for bloggers focused on building high converting sales funnels. Get started with ConvertKit — my top choice for bloggers. Omnisend takes email marketing a step further by unifying email marketing across social media platforms, text, push notifications, Whatsapp, and more.

For e-commerce brands, Omnisend can send visitors more relevant messages across platforms and devices. They do this by understanding website browsing behavior and user device preferences based on any custom events that you create. For example, you can track user actions on your website and then again within welcome emails, abandoned cart emails, and post-purchase automation series to segment messages more effectively.

And they integrate with all of the top ecommerce platforms. These include interactive signup forms and email elements, SMS marketing and notifications, and product recommendations. Omnisend is one of the best choices for omnichannel brands who want to effectively market and remarket to their visitors.

Gist is marketing automation, live chat, and email software that provides a full degree view of your business. They also feature advanced tools like event tracking to see what people do on your website, as well as a knowledge base to provide customer support in an automated way. Where Gist really excels is via their chatbot features.

Additionally, their automation tools let you create visual workflows to engage and convert customers. You create actions and tags to understand customer behavior, segment your audiences, and use timing variables to send the right message at the right time.

Overall, with advanced live chat, event management, and marketing automation, Gist is a great all-in-one marketing solution for businesses looking to increase leads for their sales team. Automizy is an email marketing platform that is designed to increase your open rates, by giving you all the necessary tools to make your emails stand out in a crowded inbox.

Automizy provides the essential email marketing feature set that includes sending campaigns, building automations, creating forms, managing your contacts. To maximize your email open rates, Automizy provides an email subject line tester so you can get scores for your subject lines before sending them. This feature helps to predict subject line performance based on data from over 1 million campaigns. Lastly, you can AB test automated emails.

Write up to 4 subject line variations and let our AI optimize. Over , email marketers use AWeber with features suited best for small businesses. With high-quality email and phone support, plus helpful support articles and videos, you get answers fast and can focus on growing your business. Like other tools on this list, they offer over drag-and-drop email builders, list management tools, and analytics reports. They make it easy to manage your lists with any rules you create automatically.

Additionally, with their marketing automation tools, you can create an autoresponder workflow based on actions like email opens, link clicks, site visits, and purchases. One selling point is their design templates — this compares to with GetResponse and just 80 with MailChimp. Some of their templates look outdated, but some also look great and remind me of high-quality Instagram ads. Overall, with the sheer amount of template designs, helpful support team, and knowledge base, AWeber is an excellent choice for small business owners.

Campaign Monitor was founded in and is an excellent all-around email marketing platform. However, there is something to be said about doing everything well. Campaign Monitor employees spend thousands of volunteer hours every year. They provide groceries to local food banks, pick up trash from local parks and beaches, and donate supplies to at-risk youth groups. Their striking email template designs are perfect for non-profits and businesses alike. Plus, its customer service and people-first approach help them stand out from the pack.

First, their email builder gives users complete customization of their designs down to individual web fonts and color choices. If brand standards are essential to your business, you can lock sections of emails with their Premier Plan. This added security helps keep your brand consistency intact. Next, their automation suite is comparable to other platforms based on triggers and email actions.

Data segmentation is also a winner with Campaign Monitor, as you can exclude multiple segments and create advanced rules before sending them. They have over pre-built integrations to connect with 3rd party apps like Salesforce, Magento, and WordPress. Finally, pricing is slightly higher than other tools on this list. Essentially, if fast support and well-designed templates are your top priorities, Campaign Monitor is worth a try.

MailChimp is one of the biggest names in email marketing with over 1 billion emails sent every day on their platform and over 14 million customers as of Their free plan includes autoresponders, transactional emails, analytics, and lots of third-party integrations.

Overall, MailChimp may be the most well known free email marketing service on the market, with over 17 million users as of a few years ago.

However, they are down on my list as everyone uses them, but there are plenty of other good options that can create more customized emails. And to dive deeper, check out my full review of Constant Contact vs. Mailchimp and my ultimate guide to the 21 Best Mailchimp Alternatives to try this year. You can also check out this great comparison of Mailchimp vs. If your needs are basic and you want one of the more basic options, give MailChimp a try.

Mailigen is a cloud-based email marketing solution that caters to small and midsize businesses across industries including e-commerce, advertising, banking, media, and more.

Key features include email list segmentation, email automation, campaign analytics, sign-up form builders, pre-made templates, and online surveys. Mailigen allows users to drag text boxes, images, and other components to design the perfect marketing emails. The solution provides users with design tools and configurable templates as well as email styles that help users to create and manage their campaigns.

Another powerful feature is functionality with its open API. Mailigen offers integrations with the biggest plugins out there like Zapier and WordPress. Furthermore, they integrate with e-commerce platforms and social platforms like Facebook and Twitter. You'll also find an extensive templates library with over different templates, in addition to a branded template drag-and-drop email builder that lets you design an email to match your company's design.

The platform has several integrations, working well with Eventbrite, WordPress, Salesforce, and Shopify, among others. ConstantContact offers some of the most advanced contact management and reporting features. You can add your contact list to the email marketing platform by manually typing addresses into a form, uploading a file, or importing contacts from other popular email services like Gmail and productivity apps. The reporting features include tracking the performance of the emails you send out, such as bounce rate, clicks, open-rate.

You can see all of the metrics in one graph and your progress over time. For instance, if you see that your open-rate has dropped over time, it's a sign that you need to work on optimizing your email campaigns. There are two paid plans, including Email and Email Plus. If you're indecisive, you can give Constant Contact a whirl before committing to a subscription, thanks to a day free trial. Visit ConstantContact. Building email newsletters, creating campaigns, and sending personalized emails is all possible with a tool like ActiveCampaign.

There are some great segmentation features that let you divide your subscribers into subgroups and send them customized messages that speak to them.

You can even personalize your emails based on any contact information you have. For example, if you know that your contact's name is Dave, you can start addressing him by his name in all of your emails. As some of your emails will be successful and others not so much, you can use the platform's powerful reporting features to see which emails are performing well and which ones need some optimization.

One way of improving your success rate is by using simple split testing. Apart from email marketing, the platform also offers some of the most powerful marketing automation features in the industry. You can create all types of workflows that can be customized to fit your unique needs. There are 22 different contact triggers that you can apply to your workflows, such as an open email, a subscriber's birthday, a web page visit, etc.

The best plan for you will depend on the number of subscribers you're looking to reach. The good thing is that at each subscriber level, you can upgrade to some of the more feature-packed plans, including Plus, Professional, and Enterprise.

You can have as many as , contacts, but if you need more, you'll have to contact ActiveCampaign for a custom plan. There's also a day free trial that you can sign up for without leaving your credit card information. Visit ActiveCampaign. Hubspot's Email Marketing software is part of the company's Marketing Hub that integrates a variety of CRM, email marketing, and sales solutions.

The software offers more than 2, free and paid templates that can convert your customers. If you need to create your own templates, you can simply drop in your own HTML or use the platform's drag-and-drop editor to design a template that fits your needs. You can further personalize your emails based on a subscriber's information, such as name, membership, interests, and more to send them the emails with the most relevant subject lines, most dynamic content, clickable links, and compelling call-to-action.

Workflows are another great feature the app offers, letting you create three different types: when a contact enrolls or joins a list, on a specific calendar date or holiday, or when a trial expires or renews. You can even have multiple workflows running simultaneously. If you need help getting around, there are plenty of resources to get you started, ranging from blogs and ebooks to webinars and courses. The good news is that you can use some of the marketing tools for free if your needs are more basic.

These features include creating and sending emails and measuring their effectiveness. However, if you want to gain access to some of the more advanced features such as marketing automation, you have to subscribe to some of the paid plans.

HubSpot offers three paid plans: Starter, Professional, and Enterprise. Visit Hubspot. CampaignMonitor is one of the oldest email marketing software out there. Over the years, it managed to accumulate a customer base of more than , businesses. It's up to you to decide. The email marketing solution is packed with features aimed at helping businesses grow.

Thanks to the platform's email marketing automation features, you can design personalized customer journeys, instead of sending bulk emails, to drive engagement and revenue. For example, you can set up a series of welcome emails every time a new customer signs up for your newsletter.

After that, you can set conditions to create a truly unique experience based on how subscribers engage with the initial email. Aweber is without doubt one of the most established email advertising providers. It can construct automated campaigns, however, the listing of issues that you are able to do inside the automation is kind of restricted.

What Aweber lacks in automated campaigns, it makes up for with designing enrollment types. Aweber is, without doubt, one of the few email advertising platforms which have an amazing number of enrolling kind templates. The templates are additionally straightforward to customize, so non-technical customers can recognize this function.

Another notable function is Aweber cell apps. It helps you curate and ship e-mail publications from the consolation of your cell phone.

ShoutMeLoud was utilizing Aweber as its e-mail advertising service earlier than it switched to ConvertKit.

Constant Contact has seen some updates over the previous few years. In addition to integrating with websites and apps like WordPress and Shopify, Constant Contact can now be linked with a Facebook enterprise web page for advertisements. Every function in Active Campaign is filled with performance. This instrument helps you create email campaigns with easy texts or elaborate ones with video and pictures. If you want to review your email marketing campaign stats to the final element, Active Campaign is a promising app to try this for you.

This is probably not one thing you want if you happen to simply have a handful of subscribers, but when you have already got an enormous listing and wish to analyze subscriber habits and marketing campaign ROI, then get this instrument.

MailChimp is a free email advertising software program that could be a common alternative for bloggers and entrepreneurs with little to no price range. The newest redesign of its interface and a few added features make MailChimp meet up with different email providers. From being an instrument to carrying out primary email duties, MailChimp has remodeled into one thing extra helpful with its replacement.

One instance is its Automation function. There at the moment are a number of ways in which automation might be triggered.

Get Response claims to be an all-in-one advertising service for companies. In addition to primary email advertising marketing campaign performance, it additionally covers the creation of touchdown pages and webinars. Get Response has a sophisticated automation workflow that makes use of tags and customized fields. It additionally tracks how a consumer interacts along with your website, additionally referred to as internet occasion monitoring.

These options can be utilized triggers and situations when creating automation workflows. Sendinblue is a robust email advertising platform that has three providers: email, SMS, and devoted IP. Each of those plans has its very own pricing.